The lead farmers will use WFP-distributed smartphones to submit weekly reports to the WFP country office. This will allow for an instantaneous data monitoring and analysis by the WFP and P4P staff. Furthermore, a summary of the weekly update will be shared with the farmers. Alcides Ruiz, one of the participating farmers has already discovered the potential benefits this will bring to him and the Asaescla farmers’ organisation:
“The compiled price information will be extremely useful for us. At the moment, it’s the middlemen that are running the market in our community, as they dictate the price when they pick up our crops. They pull the prices down. If we as the producers are kept informed about the prices in other areas, and how they evolve, we will be able to negotiate fair prices and increase our incomes.”Disparity in access to information is often a reason that poor farmers with limited resources are unable to profit from the harvests of their fields. This program is an innovative use of technology to try and remedy that information gap.