Prior to the Super Bowl, tens of thousands of shirts and towels are being printed proclaiming that the Arizona Cardinals won the game and tens of thousands are being printed proclaiming that the Pittsburgh Steelers won. Only half the shirts will turn out to be true -- and the other half are going to El Salvador:
SEATTLE--(BUSINESS WIRE)--The winning team in Super Bowl XLIII remains to be seen, but one thing is certain – either outcome will spell excitement for children and families in El Salvador. Whether the Pittsburgh Steelers or the Arizona Cardinals win, shirts, hats, and towels will be given to people living in extreme poverty, as the National Football League and World Vision team up for the 17th year.
Prior to championship games, Reebok produces shirts and caps and, for the first time this year, McArthur Towel & Sports is producing Trophy Towels, announcing each team as the winner. These items are kept on hand for the victorious players to wear immediately following the game. Since 1992, World Vision has accepted thousands of unusable shirts and caps following football’s biggest event. Additionally, major sporting good retailers and manufacturers donate large quantities of official apparel that they have stocked in anticipation of either team winning the Super Bowl.
Instead of being destroyed after the big game, the losing team items are shipped from the host city to World Vision’s International Distribution Center in Pittsburgh, PA. There, they are sorted and added to shipments of other goods requested by World Vision field staff in various countries. In the destination countries, World Vision workers distribute the apparel to children and families in need, many of whom have never worn new clothing in their lives.